<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6a6f2329-37f0-4af7-9729-9ca8b0096be8/magician.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6a6f2329-37f0-4af7-9729-9ca8b0096be8/magician.png" width="40px" /> Hey there! Jacky here! Thank you for showing interest into what we do over here at Gentleland®️!
Our goal is to help game devs around the globe to get their games in front of many, many interested eyes and help them on their business journey! This is a guide on how you can optimize your Steampage to grow your wishlists!
Want to work with us? You can find us here: **https://www.gentleland.net/**
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<aside> 💡 The best way to gain more attention on steam is to focus on creating a high-quality game that appeals to your target audience, while also engaging with users, promoting your game effectively, and continuously improving and updating your game based on user feedback.
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Content:
The Steam algorithm is designed to provide personalized recommendations to users and help them discover new games and content that they might be interested in. Based on the four factors below, the Steam store algorithm generates a personalized list of recommendations for each user, which can be accessed through the "Recommended for You" section of the storefront. Users can also browse other sections of the store, such as "New Releases," "Top Sellers," and "Upcoming Releases," to discover new games and content.
The algorithm takes into account the games and content that a user has previously browsed and purchased, as well as their wishlist and library of owned games. It may also consider other factors such as genre, platform, and language preferences.
The algorithm analyzes a user's behavior on the platform, such as the amount of time they spend on the platform, the frequency of their purchases, and the types of games and content they interact with.
The algorithm considers the popularity of games and content among other users, as well as their sales data and revenue generated.
The algorithm takes into account the user reviews and ratings of games and content, as well as the overall reputation of the developer and publisher.
Valves goal is to sell its users as many games as possible to maximise their revenue.
As the biggest distributor of PC games in the world, Steam accounts for approximately 75% of the global market. Therefore, releasing your game on Steam and reaching its vast audience is imperative.
With this knowledge in mind we can already make an educated guess about the importance of Steam requiring a careful balance between personalization, market trends, user ratings and reviews, promotions and discounts, and user engagement.
When opening up the Steam page. Valve already lets us know the key driver behind their sales engine which is based on “Recommendations”.
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1a327470-7c00-4a97-841a-bcd1260c9e38/wizard.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/1a327470-7c00-4a97-841a-bcd1260c9e38/wizard.png" width="40px" /> If we see “gifting” someone a game as another form of recommendation, then you can see what the store page truly is about. Other stores such as Amazon, but also Google run on very similar algorithms.
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Here are your priorities before you launch!
- Build Pre-Release Hype
- Steampage Optimization
- Ads
- PR
- Create Lead Magnet
- Start Newsletter
- Landing a spot in “Upcoming Games”
- Test Steam Capsule & Conversion Rates
- Competition & Launch Window
- Community Building
- Event (Crowdfunding, local, etc.)
<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/796bd96e-c735-45d9-a497-0f5066eff59c/wizard.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/796bd96e-c735-45d9-a497-0f5066eff59c/wizard.png" width="40px" /> Remember, you do not need to do ALL of these at once. You want to build up to them slowly and with your budget and capacity in mind.
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What’s most important is to make a good product. Current game marketing is either about quality of visuals or capturing a retro style humour.
While marketing your game is important, you will have a significantly easier time marketing your game, if your product is of high quality and is wanted by your audience with clear market positioning and understanding of the emotion you want to evoke or the value you want to deliver.
Building hype around your game before it releases can help to generate more wishlists. This can be done through social media, email newsletters, launching a crowdfunding campaign ahead of time or PR coverage. We want to build hype through offering free lead magnets as exclusive content or early access to players who are committed to what we are building early on, as an incentive to get more players to add your game to their wishlist. Crowdfunding is an ideal way to validate your game and check for overall publicity and interest, opening up doors for potential funding reasons. Publishers such as PlayWay do campaigns to test the market. You may also add a banner to your steam wishlist to your campaign for people to directly wishlist your game, even if it is not successfully funded.
Your store page is the first impression potential players will have of your game, so make it count. Use high-quality screenshots, trailers, and gameplay videos to showcase your game's best features and hook players. Make sure your store page is easy to navigate and provides all the necessary information potential players need to make a decision about whether or not to wishlist your game.
Your store page is the first impression that potential players will have of your game, so it's essential to make it count. To increase your chances of being featured in Steam's "upcoming games" section and receiving a healthy number of reviews post-release, it's important to accumulate a sufficient number of wishlists. Launching your Steam page as early as possible is highly recommended to start collecting wishlists.
<aside> 💡 “How do I optimize my Steampage?
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If your click-through rate is below 0-3% you will probably want to revamp your steam capsule artwork. Average click-through rate is around 5%, a high one is around 10%.
Reviews are an important factor in getting your game noticed on Steam.
<aside> ⛔ Be aware that it is against the Steam Guidelines to ask your players for reviews.
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What you can do is letting people know in your community that you are always looking for feedback and if asked you may hint indirectly that reviews may HELP you to create a better experience. Do not encourage them to leave a review or manipulate them.
